the creator

In-car ‘over the air’ updates

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The more software is used in the car and the better the vehicles are interconnected, the more the industry is geared towards smartphones and computers. Regularly plays updates. Instead of bringing their customers to workshops to do so, manufacturers are increasingly taking advantage of integrated mobile connectivity and wireless data transmission. The magic is called … Read more

Producers need to present automobiles otherwise

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Glossy paint on huge, brightly lit booths. A few years ago, anyone interested in cars attended some major auto shows. But traditional trade fairs are dwindling. Manufacturers are looking for new ideas to present their cars. Automobiles and the automobile industry are subject to a significant change in values. Professor Stefan Bratzel has been seeing … Read more