Electrical pickups for extra digital mobility

market analysis
USA Auto Market – Electric pickup trucks for more e-mobility



Source: sp-x

No type of vehicle is as obsolete as a pickup; Particularly successful in the USA. But it is precisely these vehicles that can help with electronic mobility in the world’s largest car market.

With the electric F-150 Lightning, Ford primarily wants to reach mid-size businesses and convince them to go electric.

(Photo: Ford)

Tesla, Tesla, Tesla and among the many Nissan Leaf, VW ID 4, Porsche Taycan and Hyundai Ioniq – whether in Los Angeles on the West Coast or New York on the East Coast: Mobility has long been transformed on America’s streets and the electric car is becoming indispensable. about her.

Inside, however, the picture is different: pickup trucks such as the Ford F-150, Chevrolet Silverado, Ram 1500 or Toyota Tundra often dominate the street scene. Even in Houston, with a population of 2.3 million, the fourth largest city in the USA, a few rare SUVs and limousines in front of the Brick House Tavern near the airport get lost among the huge flatbed trucks. Welcome to the country of trucks, welcome to Texas.

While electric cars are still a rarity here, and Tesla sightings can be counted on one hand in places like Waco, south of Dallas, one-fifth of the as many as two million pickups sold in the United States are sold between Dallas and Houston alone. streets every year. Even if Tesla, of all people, moved its headquarters to Texas, the mobility revolution has yet to materialize. It is similar in other Midwestern states.

F-150 Lightning with a range of up to 500 km

The person who wants change is Darren Palmer. He leads electric vehicle development at Ford and has now put the F-150 Lightning on the wheels, perhaps the most important Ford since the Model T: as practical and powerful as the traditional F-150 at a slightly lower base price. The 580-horsepower flatbed truck costs $40,000 and promises a range of more than 500 km at best. It also provides the family’s electricity for three days with its battery of 98 or 135 kilowatt hours.

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“This is the real deal, the real big thing,” Palmer is convinced. After all, the F-150 has been America’s best-selling car for nearly half a century. “We are opening up a whole new target group for electric mobility and paving the way for it to spread throughout the community.”

Because it is highly unlikely that Americans will abandon their pickups and switch to other cars, even smaller ones: the pickup truck is firmly rooted in the people’s soul, and as a modern version of the covered wagon, it is as much a part of America as beer, burgers, and baseball. But with the US still the world’s largest auto market – especially since China is on lockdown – US CO.2The missions are also more than suitable for the rest of the world.

F-150 is not the first electric truck

The F-150 isn’t the first electric truck. Because Tesla has been promoting the idea for more than two years, even though there’s only been one copy of the Cybertruck so far. The Rivian has been offering the R1T to the market since last fall. But the Lightning is the first truck aimed at the masses and will therefore sell in Texas, for example.

It is no coincidence that local dealers, who sell 1,000 F-150s annually, sometimes report more than 200 pre-orders; “And there could be a lot more if Ford hasn’t closed the books since December because demand has apparently overwhelmed it in Detroit,” laments Casey Ogletree, sales manager at Big Dog Jordanford in San Antonio.

It will take some time to produce a Tesla Cybertruck

This fits the picture for Martin French. He is an American partner at the strategic consulting firm Beyrilles in Munich and attaches great importance to electric transport vehicles. Approximately three million pickups are produced and sold in the United States each year. “People love them for their practicality, their size and comfort, and the fact that they can tow just about anything,” French says, flooding the memory with images of even the space shuttle from a pickup truck after sketching its last trip to the museum.

The Ford F-150 Lightning is an electric pickup truck.

“The excitement extends far beyond the rural states of Central America,” says the analyst. “These aren’t just commercial vehicles, they’re everyday cars for millions of Americans in town and country.” A larger share of total inventory than a flatbed truck.

Excitement was high in return when Tesla first introduced the Cybertruck nearly three years ago. The Rivian R1T, which debuted at the Los Angeles Auto Show in November 2019, was also lauded. But not everything went smoothly after that: while Elon Musk can be seen time and time again in a prototype, the Tesla boss has just postponed production of the electric car once Others and no one expects to be on the road before 2023.

Chevrolet Silverado will be electric next year

And while the Rivian has its ups and downs on the exchanges, production of the R1T is only going slowly and is well below the 150,000 Lightning that Ford wants to build annually, even in official plans. For good reason: After all, the newcomer is more aimed at the electric elite than the mid-sized business.

“Just like the Ford Mustang and Porsche 911, the two cars might be similar on paper, but no one is going to compare them seriously because they both have completely different requirements and a different target range,” Ford Principal Palmer speculates.

The Rivian R1T has a length of 5.51 meters and has four engines with a total output of about 835 hp.

The fact that Ford has already come out with the F-150 Lightning and that the Chevrolet Silverado will also be electric to be eternal No. 2 in the US market next year, perhaps even before Tesla finally introduces its pickup, isn’t just a late comeback wagon. The world of vintage cars for startups from California.

According to the French, the Americans can finally be convinced that the future of the car is electric: “There are still many challenges to the infrastructure, but now the EV train has finally left the station,” says the analyst, “and many suggest that the F-150 Lightning is his new engine.”

(No.: 48393343)

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