Google’s new service: purchase and promote vehicles

Internet giant Google enters the car business. The technology company launched a service for buying new and used cars.

For most private customers, buying a car begins on the Internet. There, dealers and individuals offer a large number of new and used cars via platforms such as or autoscout24, which can then be filtered according to various criteria. Gasoline SUV with a max of 150,000 km, less than ten years old, blue or silver, with heated seats and hands-free system? No problem – the search can be set up in a fairly detailed way.

Search by keyword

So it shouldn’t really surprise us that internet giant Google of all people wants to get into this game. After all, “searching for things on the Internet” is a core competence of the American group in the popular perception, which is now manifested in the new verb “google”. A functionality has now been launched in the USA that enables interested parties to get relevant ads directly via Google search using keywords such as ‘sedan’ and ‘2018’. Clicking on those search results will take you to the provider’s vehicle details page, where you can contact them directly.

Achim Hartmann

Anyone who wants to buy a used car usually begins their search online. Google now also wants to step in as a direct intermediary.

However, if you want to take advantage of this as a car provider, you have to become active yourself and sign up. Google then provides an interface through which a specific data set for each vehicle is transmitted. This includes the year of manufacture, model designation, mileage and part. The service is currently only available in the US, for commercial dealers and only for used cars and vans. Commercial vehicles, mobile homes, boats, motorcycles, and the like are not currently included. However, it is planned to expand into markets outside the United States. By the way, the service is not free for retailers. Prices vary based on different criteria, as is also the case with advertisements for other products that are released as separate offers by the search engine. Click rates or the size of the competitive environment play a role here.

If you do not want to wait until the car purchase search function is also available in Germany, in this article you will find rental deals available immediately without waiting. You can find out how the used car market in Germany is currently developing in the slide show at the top of the article.

opinion poll

Yes, that’s how I got a little closer to the cars that I couldn’t stand.

No, it doesn’t give me anything.

Read more


Google is indirectly involved in the used car business. In the future, retailers will have to present their offerings in a data interface to the internet giant, so that they can be displayed directly as an advertisement when there are corresponding search queries. So far, the service is only active in the USA, but there are plans to expand it to other markets.

What do you think?

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